Shounak Tewarie is a graphic designer and art director based in Rotterdam, the Netherlands.
Creating Design solutions that communicate and connect with people.
Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers' minds. Consistent marketing and messaging lead to consistent brand identity and, therefore, consistent sales.
The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world.